Previous Work
Here are some of my successes so far! I've had the chance to work with a mix of hospitality and beverage brands across WA, from local cafes to cideries to household names like Thermomix. Whether it's strategy, content, campaigns, or brand pitching, I love turning ideas into content that gets people talking, and gets real results.
Funk Brewshed
Increase Friday Trade Campaign
Our cidery's weekday trade wasn't performing, so we shifted the strategy to weekends only, with a stronger focus on nighttime hours. I worked closely with the owners to strategise a recurring activity that could drive people in during those hours. With line dancing trending in 2026, I reached out to Hoedown HQ, a small WA-based line dancing business, and we launched a fortnightly line dancing night on the second Friday of each month.
I created and posted a reel to promote it, which has now reached 25k views, with over 30 comments and shares asking about upcoming dates. Attendance has already doubled compared to last month's event.
https://www.facebook.com/share/r/1BdYKYxa7f/
Funk Drinks
New Venue Launch
One of the most exciting projects I got to assist with was our brand's new venue launch. We moved the bar into the brewshed, right where all the drinks are made, a shift that brought the space closer to who we actually are as a brand. We shared the news through the City of Swan socials and revealed it as a surprise launch. The post reached 17k views, and the response to the move has been overwhelmingly positive.
https://www.instagram.com/p/DaesrXwBb9O/
Thermomix
Tips & Tricks with Thermomix
At my previous agency, I worked on content creation for Thermomix, collaborating closely with their marketing director to deliver campaign assets. One standout project was a "tips and tricks" series showcasing the tool in action. Our pancake cup trick video became a hit, reaching 1.5 million views and 4.4k likes.
https://www.instagram.com/reel/DDqYQIczkMH/?igsh=MTRtd3U2cGFzd3hjbQ==
Nogi Lane
Seasonal Dessert Release
Nogi Lane is a small cafe with a big local following. For their seasonal campaign, we built around their famous pancake, working closely with the owner to blend what was trending that season with what the kitchen could realistically create. I created all the assets and reels for the launch, and reached out to a Perth-based micro-influencer for a collab reel that hit 28.5k views.
https://www.instagram.com/reel/C49MVDPh_dG/?igsh=MXc1cTN6aHppdHR4Zw==
